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Kelly criterion

Theory
Definition
Mathematical formula for optimal bet sizing that maximizes long-run logarithmic utility. Kelly fraction = (edge) / (odds). Bet too much above Kelly and ruin is mathematically certain; bet too little and you forgo growth.

Most professional investors use 1/4 to 1/2 Kelly to reduce drawdowns at the cost of lower geometric mean return. "Full Kelly" is theoretically optimal but produces gut-wrenching drawdowns.
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